CPA Australia Asia-Pacific Small Business Survey 2024-25 was conducted by Certified Practising Accountant (CPA) Australia in November and December of 2024, to explore the economic trends of 2024 and forecast the trends for 2025 within the Asia-Pacific region. It was based on data from 4,236 small businesses across 11 markets: Australia, Mainland China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Taiwan, and Vietnam.
This survey highlights key trends impacting small businesses in 2024, focusing on growth, digital adoption, and innovation. It reveals that high-growth businesses are more likely to embrace online sales and social media, while older and micro businesses struggle with digital tools. The report also examines the role of technology in profitability, with high-growth businesses investing more in tech. Additionally, it provides insights on challenges such as cyber risks, small businesses access to external financing, and export opportunities, showing how these factors influence the success and growth of small businesses. The insights provide valuable guidance for business owners and policymakers navigating an evolving Asia-Pacific market.
In summary, the survey results indicated positive growth in the economic performance of the Asia-Pacific region, highlighting the advancement and potential of young businesses using new technology. For a better understanding of these trends and supporting data, click the link or visit https://www.cpaaustralia.com.au/tools-and-resources/business-management/small-business-resources/asia-pacific-small-business-survey for more information.